English
Nederlands
On March 11, Beata Bruggeman-Sekowska, Chair of the European Institute on Communist Oppression and Chief Editor of the Central and Eastern Europe Center, delivered an insightful lecture at Nichols College in Massachusetts, USA. Invited by Professor Oliver Olson, she presented on “Cultural Awareness in Global Business”, exploring the historic perspective, the impact of totalitarianism, and Poland’s experience under communism.
During her lecture, Ms. Bruggeman-Sekowska provided in-depth insights into Central and Eastern Europe, with a particular focus on Poland and its business culture and norms. She examined business etiquette and practices through multiple lenses, including historical influences, the social and cultural impact of communism, and the distinction between imposed and non-imposed values.
She also addressed Polish-American relations, particularly during the communist era, and the crucial role of President Ronald Reagan in shaping them. Additionally, she analyzed these topics using Hofstede’s cultural dimensions framework, discussing both its strengths and limitations in understanding cross-cultural differences.
Her lecture sparked great interest among students, leading to an engaging Q&A session. A particularly motivated group specializing in Polish studies this semester posed insightful questions, showcasing their deep engagement with the topic.
About Nichols College
Founded in 1815 in Dudley, Massachusetts, Nichols College is a renowned institution known for its strong business programs. It ranks 9th in the nation among undergraduate business schools and has an undergraduate enrollment of 1,265 students, with 385 graduate students. Nichols offers 27 majors and 25 minors, attracting students from 30 states and 10 countries. Notably, 95% of graduates secure employment or continue their education within six months of graduation.
Follow Us!